I AM SMALL AND POWERFUL
Publié le 25-10-2022 et mis à jour le 14-10-2024
This is what I heard when I started to imagine D-LAB, fifteen years ago. This is what we can say to a young, alone, inexperienced woman when she ventures into a sector that is as specialized as it is in its infancy.
D-LAB was my first professional project, yes. And precisely. This virginity, instead of doing me a disservice, saved me a lot of time.
Because I had good student syndrome, and no bad reflexes. Because my energy was not only intact, but immense.
And it took me to be faithful to my vision. To learn everything. Knock on all doors, question, listen, build the finest expertise possible. And create a team convinced, like me, that “tackling” the industry was not reserved for the big, the strong, the hardened.
We were supposed, perhaps, to be afraid. Except that the industry has never scared me.
On the contrary, she has always made me want it. Because it generates, because it gives life. A faculty as powerful and natural at the head of a factory as it is of a family.
This desire to make, to create, to do and to do well. This gesture that engages my hands, my guts, my name.
This evidence to endorse and embody my vision, body and soul.
She is the same for me as a woman, mother, lover, entrepreneur. Everything comes from the same vital and instinctive impulse.
It is this founding momentum that carried us and allowed us to build, stone by stone, our know-how in nutri-cosmetics. By gathering information and meetings, following a hundred different leads to select a single asset, controlling and verifying everything, at each stage. By not trusting anyone. By becoming sole masters of our destiny. With our plants, our machines, our factory.
If D-LAB is a pioneering and unique brand, it is also because I was this small and alone woman.
And I intend to stay that way.
Flower Phelipeau
Founder of the D-LAB Group
